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The Art of Piercing
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Our training department has seen a noticeable increase in small independently owned hair and beauty salon owners undergoing body piercing training. Our clients tell us that their customers are requesting piercing services and generally prefer to be pierced by a beauty technician, rather than at a local tattoo or piercing shop.

Jacqueline Johnston is a typical example of the new beauty piercer. Based in Sunderland, Jacqueline runs a beauty salon which presently provides waxing, facials, manicures, pedicures, spray tans, teeth whitening, make up and eyelash services. Jacqueline has recently completed the four day professional body piercing course. We spoke to Jackie about the industry, her customers and her business.

   


How long have you worked in the beauty industry - I began my career in Dubai 5 years ago, where I worked as a make up artist. I then moved back to the UK and have worked in two salons over the last 3 years. I have recently moved to my own facility.


What are the biggest changes you have seen in the beauty industry - The amount of services that customers expect you to provide has increased dramatically. The customer expectations have really grown. They are much more aware of new products and services and seem to be more willing to try them. I believe that the more services you can provide the better equipped you will be.

Can you tell me about the place that you work. - Its a hair dressing salon down stairs and it all beauty upstairs and we have a cosmetic surgeon that comes in once a month providing botox. A new sun bed has also just been installed while I was down here.
Why have you taken a full body piercing course. - I have had clients asking for ear piercing or navel piercing. A couple of clients that I have mentioned piercing to, have showed an interest in tragus inner ear piercing. I was initially looking at the beauty industry training course but that did not provide tragus or ear cartilage training. Most of the local salons in my area already offer basic lobe piercing. So I though I would do a more advanced course in body piercing.

Do you think your customers will utilise your services and why. Personally I have a relationship with most of my customers. I feel that most of my clients will be comfortable coming to a facility that they know is clean and hygienic. It's natural that if they see a clean salon and a well groomed technician, that they will automatically assume that she has clean hygienic tools and she is more likely to be certified.

Do you think body piercing has a legitimate place in the modern day beauty salon. Yes I feel that body piercing has a legitimate place. I feel that after coming down to the training and seeing all the different kinds of jewellery and alternative beauty related piercings such as cleavage surface piercings, I see there is much more synergy to the industries than I previously thought.

How do you see the beauty industry being in 5 years - I see companies getting into more diverse services that traditionally may have not been viewed as ''beauty Therapies'' such as colonic cleansing and body piercing. People are also asking about nutrition and teeth whitening. I see the industry having to provide more services to keep their customers satisfied. Customers are becoming more intelligent and are more aware of the range of well being services that can complement traditional beauty services. Companies are now seeing the advantages of having a full range of services under one roof. The key is s to stay ahead of the competition

What did you think of the training course. It was very good, I learnt so much in a short period of time. I really needed the practice in the mornings to be able to complete the afternoons. I was very nervous in the beginning, but tracy was very very helpful and guided me through. Really enjoyed the piercing process and it was really rewarding at the end when the client saw the finished result. I did a lot of piercing and feel quite confident to pierce when I get back many thanks Jackie
 
The Emergence of the New Beauty Piercing Salon

New York is the home of America's body piercing industry; we spend a considerable amount of time in the city, providing client support services and demonstrating our tools. We visit a cross section of businesses ranging from clients with body piercing concessions in high-end department stores to regular tattoo/piercing shops. We are also seeing a new type of piercing facility.

These new outlets consist of a closely knitted collection of independently owned beauty related businesses all housed in one facility, together providing a complete range of beautification services. They can incorporate tattooists, piercers, hair stylists; nail technicians, botox providers and usually stock beauty related retail products, underwear and fashion accessories. The salon services are generally cheaper than the high street; the facilities are less stylised and often have a very informal ambience. We have coined these new facilities ''Beauty Piercing Salons''.

Over the past few months our training department has seen a noticeable increase from hair and beauty salons requesting body piercing training. Our clients tell us that their customers are requesting these services and would generally prefer to be pierced by a beauty salon technician, rather than a local tattoo or piercing shop.

If your salon has been considering bringing beauty piercing services into your repartee, we can help you make it happen. We provide full training and all the support and product selection services you will require, to make your transition from beauty parlour to beauty piercing salon, a smooth and easy one.

Pierce Artist provide the county's largest selection of professional body piercing courses. tim@pierceartist.co.uk
     
 

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